http://www.noelwork.org/blog daily 0.75 2020-08-22 https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1598206981381-84C0QIR7EXDWZIG4KQUI/TMSA+10+Year+Anniversary+8-23-20+-+square+-+01.jpg Blog http://www.noelwork.org/blog/2020/8/22/an-idea-comes-to-life monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1598128456262-QSYZGUVU1BTN81MPZ5G3/TMSA+Opening+Day Blog - An Idea Comes To Life © 2020 noel_photo_eye https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1598133991885-H59JZM7I5ZHGA49MGF5U/Public+meeting+%236+%7C+College+Park+First+United+Methodist+Church+%7C+April+19%2C+2007 Blog - An Idea Comes To Life Public meeting #6 | College Park First United Methodist Church | April 19, 2007 © 2020 Kristin Mayeske https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1599250709277-F1DYEFAHGRBWZOX884QK/09-29-07+College+Park+Arts+Festival+001+charter+school+booth+Jennie+Tina+Kristin.jpeg Blog - An Idea Comes To Life https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1599250718880-OM4BUB89TGUR5LJYEF1F/09-29-07+College+Park+Arts+Festival+085+charter+school+booth+Wayne+Kathy.jpeg Blog - 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An Idea Comes To Life https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1599589713155-XKQKJ85MVA79AW9G5G3F/11_Alive_video_TMSA_screencap_for_blog.jpg Blog - An Idea Comes To Life http://www.noelwork.org/home daily 1.0 2023-05-03 https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1598455605310-55WYQ5G0OV5T5NGTZN7E/eblast_Creekside_on+cell+phone_DidYouKnow3_sunglasses_900px-wide.jpg Home http://www.noelwork.org/winning-opportunities daily 0.75 2020-08-12 https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587317876717-JA1KF19YE8BUDPXK5GWR/pitch_Embassy+Row+leasing_Wall+screen_900px-wide.jpg Winning Opportunities - Change The Script I designed this pitch to visually highlight our plan to reposition the asset: attract millennials with amenities and create an “experience.” Created for a leasing team, it was a multi-media presentation, involving a web aerial tour of the area and a video. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587408593470-7LZIWWIGC2T57I8FV0LI/pitch_Embassy+Row+leasing_inside-pages_900px.jpg Winning Opportunities - Change The Script Slides I orient all sales pitches to play to the strengths of the meeting leaders - putting them center stage and keeping the presentation interactive. These are more slides from the “Change The Script” pitch. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587419248188-A99WPK40AKUFLZACN1S7/pitch_Deerfield+Ctr_office+leasing_meeting-room_900px.jpg Winning Opportunities - What's Your Hook? Rebranding plays a part in many of the new business efforts I’ve worked on. Here, we needed to reposition the asset to stand out and achieve its potential. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587419908380-LXIEQ9VXSIGHAFB4QTSC/pitch_Deerfield+Ctr_office+leasing_inside-slides_900px.jpg Winning Opportunities - The Hook Analyzing the asset from many angles, we brainstormed many ways to add value. My visuals helped present an array of ideas, from aesthetic to tactical. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587317088392-ANLTNV4NEVCISDM9X6T0/pitch_GA+400+Ctr_4-30-19_group-at-table_Pexels_900px-wide.jpg Winning Opportunities - Elevate The winning approach to pitches: think strategically how to elevate the client’s goals by addressing their priorities. My design delivered that in a clean style, giving the sales team a stage on which to deliver a well-rehearsed presentation. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587421072757-GDZ61WS2LMQWNF11Z9NQ/pitch_GA+400+Ctr+pitch_4-30-19_inside-slides_900px.jpg Winning Opportunities - Elevate More More visuals from the “Elevate” presentation, including innovative ideas to attract energy and add value. http://www.noelwork.org/visualizing-ideas daily 0.75 2020-08-12 https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1597181536127-GOR0UO0J7YDP6WZIIFOO/Atl+Research+Panel+Infographics+07+Q119_no+padding_900px.jpg Visualizing Ideas - Environmental Signage Large-scale infographics designed to position our firm’s brokers as thought leaders. Strategized with our amazing Research group (which created the content) on direction. Created to be scalable in all formats - as signage, reformatted for social media (Twitter, LinkedIn, Facebook), and in a wide variety of print media including presentations and brochures. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1597181535817-H4EF8CNHEFE6SWSV4TYX/brochure_Northyards-leasing_3D_mockup_cropped_1800px.jpg Visualizing Ideas - Brand Articulation Award-winning brochure I designed and created for an exciting adaptive reuse project. We needed an engaging new brand for the project, connecting to millennials with creative imagery and collaborate workspaces. I retained the authenticity of the space with imagery of its former life as a railroad depot. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1597181538190-RKPGYH3CFBGZTHXEHC7S/collateral_271+17th_Window+Decals_900x600px.jpg Visualizing Ideas - Envisioning The Future To lease empty office space at one of our projects, I needed to help clients see future benefits not readily apparent. I designed a series of window decals including this one, affixed to windows around the space to convey the access to future employees and clients if they leased the space. It worked! https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1597181537890-5WHC5YS8PA22KFZY5JQN/Collateral_Culture_DTZ+Atlanta+office_board_900px-wide.jpg Visualizing Ideas - Culture Power An organization’s culture can make or break it. To convey what can be an amorphous concept - especially to new employees - I was asked to create large signage for the main meeting room. Layering and angularity give the piece energy, helping to galvanize and unify employees - and sending a positive message to visitors. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1597181540330-N9SVPVYBRB3CMRA5QLSR/pitch_banner+vinyl_Crown+Pointe+3x9-ft_rendered_3D_wider_crop_900px.jpg Visualizing Ideas - Telling A Story One infographic can say a lot. This was the main deliverable used to convey to a client the benefits we’ll deliver - an orchestrated list of strategy and tactics - with a witty presentation piece I created nodding to a shared love of music. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1598209808826-A8327YC4JO26S4EM32GX/TMSA_2020_Tri-Cities_1K-5K-10K_PTO_header_1640x856px.jpg Visualizing Ideas - Can Virtual Be Real? The 2020 pandemic presented us all with challenges to normalcy. The Main Street Academy was determined to continue our longest-running fundraiser and community event - the Tri-Cities Run Walk - as a virtual event in 2020. I performed a rebrand, including a new logo and imagery, that helped retain the equity built in 10 prior years (for which I also did most of the marketing) and create our first virtual fundraiser - a success. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1597181541473-B3IWFL9391W4P4C3FS3J/research+report_Atlanta+Medical+Office_2019_900x600px.jpg Visualizing Ideas - Thought Leadership For our first-ever Atlanta healthcare / medical office survey, I wanted a design with clarity and pop, to convey a lot of information easily. Our brokers used it to show clients their command of market knowledge, leading to new business wins. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1597181540170-WVDGNRKFCWO88BPZXI52/eblast_Creekside_on+cell+phone_DidYouKnow3_sunglasses_900px-wide.jpg Visualizing Ideas - On The Go A lot of my recent work has been used to reach audiences on the go, from social media to email campaigns like this. For this one, I injected energy and wit into what can sometimes be seen as a commodity (warehouse space), playing off the one bit of color in the photo and drawing the viewer in with fun and positivity. The client loved it, and it helped us close deals. http://www.noelwork.org/reaching-audiences daily 0.75 2020-08-12 https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587314334584-3PJFWSYP8ZQ8VYPQPV27/eblast_5FastFacts_May2019_Cellphone-hands_Pexels_900x600.jpg Reaching Audiences - Email Campaign Redesign I redesigned this email campaign to improve legibility and better engage our audience. Digital campaigns like this positioned our sales professionals as thought leaders, enhancing market reputation and driving wins. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1588095618400-042YBBLWU372THNXNHCI/TMSA_social-media_event_invite_Auction_2020_900ox.jpg Reaching Audiences - Fundraising Events I create all branding for the TMSA Silent Auction, now in its 7th year and the main fundraising event for a public charter school, The Main Street Academy. The collateral is shared across social media and in print. This and other campaigns fund school improvements and help improve student achievement, collectively raising more than $250,000. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587335910051-6Z3KZUY0TYU7624S0TLW/event_boards_SE+Industrial+Event+9-26-19_easels-3D_900px-wide.jpg Reaching Audiences - Event Catalysts For an annual client event drawing dozens of industry leaders, we needed visuals to show activity across our markets. These pieces increased client engagement at the events by displaying market knowledge and allowing our brokers and clients to easily compare markets during conversations. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1592494626743-WQ5JZL2O2V1WSFVYE1GG/brochure_1315+Peachtree+leasing+flyer_collage_900x600px.jpg Reaching Audiences - Clean Design Print collateral I designed to attract tech firms and entrepreneurs. I kept the design clean and open, with subtle typography, emphasizing the photography. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1588092621503-0MTHEM763YRFWJZ8B89S/TMSA_Art+Show+2019_flyer_900px.jpg Reaching Audiences - Event Promotion I create all branding for The Main Street Academy’s Art Show, now in its 11th year and the main fundraising event for a public charter school, The Main Street Academy. The event marketing succeeds by drawing in our stakeholders to actively participate in the school and raise substantial funds. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587303821983-1Z2RRDQQT2RW4UHT5EYC/brochure_Customer+Experience+CEEP+Guide_900x600px.jpg Reaching Audiences - Engaging Clients A laser focus on client needs was the driver for my design. I emphasized the human element of the process with a clean, easy-to-follow design and imagery of our employees to convey the program’s value to our audience. https://images.squarespace-cdn.com/content/v1/5681781ad8af10f889a67454/1587395078720-4GWU2F9RIIRD2X5GUO3R/ad_Book+Of+Lists+ABC+2019_Inside+Cover+mockup_unsplash_900px.jpg Reaching Audiences - Employee Engagement Through Service I’m proud to help drive employee engagement by highlighting the firm’s robust community involvement. This full-page ad allowed me to feature some of our most involved associates. The design also implies a sense of how our employees team together in general, delivering a second powerful message to clients of how we add value.